the north face logo
How Luxury Branding, Propaganda and The North Face Converge in Los Angeles’ Lifestyle Scene
Lifestyle branding and political propaganda intersect when high-profile symbols are used to sell aspiration as ideology; the North Face logo, for example, functions both as an outdoor badge and a status cue. In the wake of two arrests of Qasem Soleimani’s relatives, the glossy world of Los Angeles luxury